When it comes to generating leads and brand awareness, nothing is as powerful as smart PR! Great article in Global Franchise Magazine: Vice President Debra Vilchis of our US partners Fishman PR shares her knowledge and experience. Read the article by clicking here.
You’d better believe it! And these days it’s not just word of mouth you have to worry about. The likes of social media platforms such as Twitter and Facebook never sleep. Boundaries have been broken down and now anyone can (and will) share their views and experiences with others, be it good, bad or ugly. [...]
But do you know how to harness the most powerful recruitment tool available to you? Good news and success stories are incredibly useful for franchise recruitment and also to maintain a buoyant consumer market. It’s as close to stating the obvious as we’ll get but being able to take a step back and identify the [...]
How can PR really make a difference to a franchisor’s peace of mind? Well, do you ever get that niggling feeling when a prospect gets to due diligence stage? Maybe you’re not quite sure what mood your franchisees will be in when they get that call from your prospect? Will they rave about the business [...]