Writing a Press Release – getting the structure right

2018-05-29T11:21:37+00:00

Writing a well-structured press release is a great way to get key information about your brand’s news or story to the media. Maybe you have pitched an idea to a journalist or a blogger has asked for more information about your product launch, either way, this is your opportunity to get your brand’s information across [...]

Writing a Press Release – getting the structure right 2018-05-29T11:21:37+00:00

How PR can help your company grow

2018-05-29T11:21:37+00:00

Rev PR are very pleased to be speaking at the British Franchise Association’s Women in Franchising conference on 16th November. We’ll be sharing the stage with Catriona Berry from Merry Maids to discuss using PR to raise your brand profile and how to deal with enquiries. This blog is a quick intro to explain what [...]

How PR can help your company grow 2018-05-29T11:21:37+00:00

Why is giving a monetary value to press coverage (AVE) so unpopular with PR professionals?

2018-05-29T11:21:38+00:00

In case you’ve never heard of it, AVE stands for Advertising Value Equivalency – how much it would have cost to buy the same space in the media where you gained any PR coverage. Whilst it’s been around for decades, this way of valuing the results of PR campaigns has become more and more maligned [...]

Why is giving a monetary value to press coverage (AVE) so unpopular with PR professionals? 2018-05-29T11:21:38+00:00

We’re in the media again!

2018-05-29T11:21:38+00:00

This time we're in Elite Franchise magazine talking about the importance of using franchisee stories in your PR. You can read the full article by clicking here or pick up the January 2017 issue of Elite Franchise. It's great to see our client, Ian Christelow from ActionCOACH, providing expert comment too.

We’re in the media again! 2018-05-29T11:21:38+00:00

What is the value of PR? Well… what is the value of your reputation?

2018-05-29T11:21:39+00:00

In the fickle world of business, your success or failure often hinges upon a somewhat unquantifiable metric: the relationships and reputation you have developed over time and now carry with you. In today’s online marketplace, scorecards such as your net promoter level and the ratings achieved on sites such as TripAdvisor (or your industry equivalent) [...]

What is the value of PR? Well… what is the value of your reputation? 2018-05-29T11:21:39+00:00

7 deadly PR sins series: Wrath

2018-05-29T11:24:11+00:00

Not to be confused with slagging off the competition! The PR sin of wrath focuses on how you conduct yourself when faced with negativity in a public forum which, let’s be honest, these days means mainly online. We all know (or at least most of us do!) how to behave when networking or at industry [...]

7 deadly PR sins series: Wrath 2018-05-29T11:24:11+00:00